Privacy Policy

1. Who We Are

This website is operated by Tula M. & Co LLC, a Delaware limited liability company, doing business as ADV / The Adverse ("we," "us," or "our"). Our website is located at www.the-adverse.com. For privacy-related inquiries, contact us at hello@the-adverse.com.

2. What We Collect

We collect information you provide directly, including your name, email address, company name, and any details submitted through contact or inquiry forms. We also collect data automatically through cookies and tracking technologies, including IP address, browser type, pages visited, and time spent on site.

3. How We Use Your Information

• To respond to inquiries and scoping call requests
• To deliver services you have engaged us for
• To process payments via Stripe or bank transfer
• To improve our website and marketing using analytics data
• To serve relevant ads through Meta's advertising platform

4. Third-Party Tools

We use the following third-party services that may collect data on our behalf:

• Google Analytics, website traffic and behavior tracking
• Meta Pixel, ad performance tracking and retargeting
• Stripe, payment processing (we do not store card details)

Each of these services operates under their own privacy policies.

5. Cookies

We use cookies to operate our website and analytics. You can disable cookies through your browser settings. See our Cookie Policy for full details.

6. Data Retention

We retain your data for as long as necessary to fulfill the purposes outlined above or as required by law.

7. Your Rights

If you are located in the EU or California, you have the right to access, correct, or request deletion of your personal data. Contact us at hello@the-adverse.com to exercise these rights.

8. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect data from minors.

9. Changes to This Policy

We may update this policy from time to time. Continued use of the site constitutes acceptance of the updated policy.